Webmaster tools from Google are indispensable for people who optimize their web site for indexing with the Google system. Google Analytics is a new statistics and metrics tracking feature offered by the team at the google compound. This free web based analytics software is the perfect tool for you to track your users and web marketing campaigns for all of your web sites and projects.

We wanted to highlight some of the wonderful webmaster-specific metrics available within the Google Analytics system for you, since it offers a lot of easily-accessible information that will enrich the daily online work you're doing and the web sites you are building. Do you know how many of your web site visitors are using IE versus Firefox? And even further, how many of those IE or Firefox users are converting on the goals you have created? Google Analytics will tell you important information like this so you can develop and customize your website for your targeted audience.This also is a helpful feature when building and designing your web project, when you are designing your website, you can prioritize your testing to make sure that the website works on the most popular browsers and operating systems first.

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