Why Google Page Rank is Important in Building Traffic For your website?

Google PageRank is important in building traffic to your website for a number of reasons. Before we discuss why, here is quick heads up on how it works.

Page Rank is based on links between your site and other sites, in fact specifically between web pages, since it is links between individual pages rather than complete websites that interests Google. That is because Google lists individual pages and not domains. There is a formula that Google uses to determine the value of each link to your site, which is based on the PageRank of the web page providing the link and also the number of other links leaving that page.

You can see the page Rank in the Google PageRank bar on the Google Toolbar - it is the green bar that shows a numerical value of 0 to 10 when you hover your cursor over it.

This value is logarithmic, which means that if it takes 10 links to reach PR 1, then it takes a lot more to reach 2. If Google uses a logarithmic factor of 8, as it might do (nobody knows), then it will take 8 links to your site to get to PR 1, 64 to reach PR 2, 512 to PR 3 and so on. This is very basic, since, as I have stated, it also depends on the PR of the page providing the link and the number of other links leaving that page.

Here are the top 4 reasons that in my opinion help to generate traffic and make you money:

1. The higher your Google PageRank, then the higher Google is likely to list you in the search engine results pages. Google take the view than the more other websites link to yours, then the more relevant your web page must be to the topic in hand, otherwise they wouldn't link to you. In fact, the links are to specific pages in your site, not to the site as a whole, which is why it is called 'Page Rank' and not Site Rank.

2. The higher the Page Rank, then the more relevant other people will consider any particular page on your website to be. They will feel more confident that if they visit your site they will have their questions answered and find the information they are looking for.

3. A high Page Rank shows that you have a high number of links on the pages of other websites. There is then the possibility of others clicking on these links to get to your website.

4. The higher your Page Rank, then the more people will want you to link to their website. That means that they too will be likely to visit your site. They will also offer you a reciprocal link if you want one, and that too will provide you with more exposure online.

There are some factors you should keep in mind that could affect your Page Rank. The way your domain name is presented is very important. Take at look at these domains: www.mydomain.com, www.mydomain.com/index.html, domain.com, domain.com/index.html

They are all different URLs that will lead somebody using them to your domain. However, search engine spiders see them all as different URLs, and if you use different ways to write your home page URL, then they will all be listed separately, and all be given a different Page Rank. Thus, the page rank for any one of them will be weaker than your page would have been if you had used only the one way to express it. Get into the habit of expressing your domain in only one way.

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Since Google Analytics was launched in 2005 it has become one of the top analytics packages for small to medium sized websites. Growth was initially slow due to the frustrating waiting list system initiated by Google to avoid over stretching their servers. Now that the waiting list has been removed anybody can sign up to use this great service.

The user interface had a major redesign in May 2007 and a lot of the features we love have become hard to find. This guide should help you find your way around the new system.

I see a lot of comments on the forums asking whether Analytics can do X, Y and Z. In most cases it can do it but people just don't realize it. As webmaster of several large sites I have been using GA for around a year now to track a huge number of variables. In this post I will go through a few of the more obscure interactions that GA can tack on your site. Tracking exit clicks, banner clicks and RSS feed subscribers

Have you ever wanted to know how many people clicked on a particular link or banner on your site? You may wish to find out how many people click on an affiliate link, how many people from a certain country click on your banner advert or even the number of visitors from Digg that clicked to sign up to your RSS feed.

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I was surfing search engine optimization forums and I ran across this great article by Danny Sullivan, Search Engine Watch. I thought I should share with our readers. The article covers a basic question on many of your minds, how do search engines work? This great article will answer that question for you as well as provide you an overview of how the search engine process works.

The term "search engine" is often used generically to describe both crawler-based search engines and human-powered directories. These two types of search engines gather their listings in radically different ways.

Crawler-Based Search Engines

Crawler-based search engines, such as Google, create their listings automatically. They "crawl" or "spider" the web, then people search through what they have found.

If you change your web pages, crawler-based search engines eventually find these changes, and that can affect how you are listed. Page titles, body copy and other elements all play a role.

Human-Powered Directories

A human-powered directory, such as the Open Directory, depends on humans for its listings. You submit a short description to the directory for your entire site, or editors write one for sites they review. A search looks for matches only in the descriptions submitted.

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Clients and readers often ask why a site that's younger, smaller, or just plain "uglier" outranks them. There really isn't a simple answer. More than a few times I've had to say, "I don't know." But there are some things to take into consideration when a competitor is outranking you. Addressing these issues could be the catalyst for your Web site moving up into those coveted top spots.

Content Is King

No -- I didn't coin that phrase, but the number one reason for getting outranked by a competitor: better, and much more, content on their site. Don't forget your content needs to be original, unique and relevant.

More pages will not necessarily make you rank. We're talking about more text. Do you have an all Flash Web site with little text to feed the search engine bots? It may be a flashy classy slideshow. It may be much more aesthetically pleasing than your competitor's site.

If the search engines, though, can't spider (define) your site to determine how relevant your page is to a particular query, you're not going to rank well for that query. That's not to say you can't use Flash, just wrap some text around it -- or work around the problem.

Support System

In travel, my particular niche, many of our clients' competitors are part of a huge chain of Web sites with vast numbers of pages. The pages for hotels in New Orleans aren't relevant to the pages for hotels in New York City, but if all those pages live on the same domain, they lend power to all the pages on the site.

A 10,000 page site is going to have a much easier time ranking for a particular keyword phrase than a 10-page site, particularly if they're using that keyword phrase in their on-site optimization in the correct manner.

Architecture is the Path to Good Rankings

How is your site constructed? Do you have well thought out navigation and easy to understand "paths" through your Web site. Users and search engine spiders use your architecture to learn what your site is about.

The more pages the spiders can reach, the more "credit" you have for having a lot of content related to phrases. Think about the user navigating your site and make sure relevant content is linked together, and irrelevant content is not.

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What can I do to improve my website search engine ranking? This is a question all website owners ask from time to time, what is the answer to the riddle of the search engine? I have read over many articles with different information, I have seen software claiming to get your website that #1 ranking in google and yahoo, I have seen the companies claiming to submit your website to thousands of search engines and get your website to the top of the search kings. I have never found these SEO solutions to work, the only way to truly raise your website ranking and placement is lots of hard work and sometimes a bit of a marketing budget.

Where do I start? That is a common question, and I understand how overwhelming it can be at times but do not get discouraged, if you follow a few guidelines and put in a decent amount of work you will get the website raking you want.

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Local search is a valuable resource for any business looking to build a bigger client pool. Is your business located in the major local search listings? I recently ran across this great 8 part list that may help improve your local search traffic and improving your overall business.

1. Make sure that you have a crawler friendly web site

The first step in improving your business performance in local search engines is to make sure that the search engines can easily crawl your site, and identify your business keywords. Minimize the use of tables, and avoid deeply nested tables. Make sure that your business name and address are featured prominently on the page as text, and not hidden from the crawlers in an image file. Your page title should include your business name, address and key words. Place an "H1" header near the top of the page that also has your business name, address, and key words.

2. Include your business address twice on the page

In addition to placing your business address prominently on the page, also include it in the footer. Abbreviate the business state in one of the addresses, and spell it out in the second. Abbreviated states are sometimes misinterpreted by the crawlers. For example, MD represents both a state and a doctor.

3. Check out your business listing on the major search engines

Check out your business listings on Google, Yahoo Local, and MSN Live Search. If your business is not found, you should submit a listing at Google, Yahoo, and Superpages (for Microsoft Live Search).

For each business listing, make sure that your information is correct, your business description is complete, and that it uses the same keywords that you are using on your web site. Make sure that your description has all the information that your potential customers will need to contact you, since people often will not click through to your web site from the local business listing. Include the county in addition to the city on your business listing. Finally, check out any photos of your business on the business directories, and provide better photos where appropriate.

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Webmaster tools from Google are indispensable for people who optimize their web site for indexing with the Google system. Google Analytics is a new statistics and metrics tracking feature offered by the team at the google compound. This free web based analytics software is the perfect tool for you to track your users and web marketing campaigns for all of your web sites and projects.

We wanted to highlight some of the wonderful webmaster-specific metrics available within the Google Analytics system for you, since it offers a lot of easily-accessible information that will enrich the daily online work you're doing and the web sites you are building. Do you know how many of your web site visitors are using IE versus Firefox? And even further, how many of those IE or Firefox users are converting on the goals you have created? Google Analytics will tell you important information like this so you can develop and customize your website for your targeted audience.This also is a helpful feature when building and designing your web project, when you are designing your website, you can prioritize your testing to make sure that the website works on the most popular browsers and operating systems first.

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Even after many years of clean business practices, a single negative event can stain your brand image in the public eye for a long time. Simple things like a negative product review in a blog can be detrimental to your brand, especially when competitors are standing close by to snatch up customers. One way to combat that threat is through a reputation management strategy, which can begin with search engine optimization (SEO).

First, to understand how negative press can get to the top of the search engines results pages (SERPs), let's take a trip down memory lane and revisit the old urban legend of Pop Rocks and Coke. Amidst all the excitement around the popular fizzy candy, in the late 1970s stories began to spread around school playgrounds that, when mixed with soda, Pop Rocks could cause a mini-explosion in your stomach. Teachers overheard and passed on to mothers. The worried mothers then escalated the news to the press, and soon General Foods, the creators of Pop Rocks, had a reputation problem on their hands.

This telephone game of word-of-mouth is replicated online via link-building. First, someone publishes negative comments about your company. As others read the comments, more people start linking to it in blogs and discussion groups. Friends forward to friends, who forward to friends and so on. Next thing you know, the bad press is at the top of the search rankings.

Back in the Pop Rocks days, General Foods responded to the Pop Rocks fiasco with full-page print ads, letters to school principals around the country, and even sent the Pop Rocks inventor door to door to attest to its safety. But what could they have done had they lived in the today's digital world?

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