Track Your Website or eCommerce Traffic Goals with Google Analytics

Webmaster tools from Google are indispensable for people who optimize their web site for indexing with the Google system. Google Analytics is a new statistics and metrics tracking feature offered by the team at the google compound. This free web based analytics software is the perfect tool for you to track your users and web marketing campaigns for all of your web sites and projects.

We wanted to highlight some of the wonderful webmaster-specific metrics available within the Google Analytics system for you, since it offers a lot of easily-accessible information that will enrich the daily online work you're doing and the web sites you are building. Do you know how many of your web site visitors are using IE versus Firefox? And even further, how many of those IE or Firefox users are converting on the goals you have created? Google Analytics will tell you important information like this so you can develop and customize your website for your targeted audience.This also is a helpful feature when building and designing your web project, when you are designing your website, you can prioritize your testing to make sure that the website works on the most popular browsers and operating systems first.

Are your visitors using Java-enabled browsers? What version of Flash are the majority of your visitors using? What connection speed do they have? If you find that lots of visitors are using a dial-up service, you're going to want to put in some more effort to streamline the load time of images on your site, for example.

Plus, Google Analytics reports on the most effective search keywords, the most popular referring sources and the geographic location of visitors, as well as the performance of banner ads, PPC keyword campaigns, and email newsletters.

Overall we strongly recommend all webmasters use this or a similar tool to track their website users and trends. This is just one of the wonderful tools offered by the team at Google.com.